Case Study

IVF Campaign - I want a baby

Case study:

I want a baby

An awareness campaign about In Vitro Fertilization
  • Media campaign
  • Website creation
  • Infographic
  • Support center
  • Panel discussions
  • Roundtables
  • Task

    Break the taboo about IVF with making it more visible in the media.
  • Solution

    Create a website containing all the information about IVF where people can directly contact experts about their problems.
  • Result

    The Agency created a website in order to spread the word about IVF to the greater public. Within the website there is a support center which is run by healthcare professionals for people going through IVF. The support center can be contacted by phone or email. Apart from that, we organized panel discussions and roundtables about the problem of IVF in Serbia. The Agency created an infographic about the process of IVF and what it includes which was shared digitally and through ley media. The media campaign also included TV appearances and print interviews of some of the leading experts in the field.

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