The Agency created a website www.hocubebu.rs
in order to spread the word about IVF to the greater public. Within the website there is a support center which is run by healthcare professionals for people going through IVF. The support center can be contacted by phone or email. Apart from that, we organized panel discussions and roundtables about the problem of IVF in Serbia. The Agency created an infographic
about the process of IVF and what it includes which was shared digitally and through ley media. The media campaign also included TV appearances and print interviews of some of the leading experts in the field.