Communicate the importance of proper skin care and using medical skin care products that have the pH value of 5.5
Educate the public about the importance of using medical skin care products with the pH value of 5.5
Use special pH pencils which show the pH value of the tested skin immediately, in order to get the attention of the public to listen to advice from dermatologists and pediatricians.
A media campaign during which expert dermatologists and pediatricians talked about the importance of using medical skin care products which have the pH value of 5.5. The agency organized various events at all the major cities in Serbia where everyone got to take the pH test, and talk to a selected doctor. During the campaign there were more than 90 media releases (print, radio, TV and web).