Case Study

MS Awareness Campaign

Case study:

MS Awareness Campaign


An awareness campaign about  multiple sclerosis

  • Task

    Inform the public about the problems people with MS have with when it comes to treatment.

  • Solution

    Present the illness from a personal angle.  

  • Result

    An awareness campaign about MS on the International Tolerance Day in which everyday people living with MS talked about their lives and struggle to maintain a normal life. The Agency made an infographic to inform the public about MS, its symptoms, incidence in Serbia and the world and treatment. Apart from the media campaign, which covered all TV, print and online media outlets, the Agency also supported a patient advocacy group, in compliance with legislation and Code of Ethics, to run a PR campaign and raise awareness of patients’ needs for diagnosis and treatment.

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