Case Study

Millie the Bus

Case study:

Millie the Bus

Present new techniques in treating atrial fibrillation. 

  • Event management
  • Media campaign
  • Task

    Present to the general public the new technology in the treatment of arrhythmias. 

  • Solution

    Organize a press conference where the journalist can see first hand how the technology works and why it is better than the one which is being used at the moment.

  • Result

    A press conference was organized in a specialized bus „Millie“ where the journalist had the opportunity to see in VR how the new techniques and equipment works, and talk to the biggest experts in cardiology in Serbia who are already using the technology why it is better and safer for the patients. 

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