Case Study

World Stroke Day

Case study:

World Stroke Day


Brake the taboo about stroke being an illness for which there is no cure and which „can’t be helped“ by an awareness campaign. 

  • Idea, production and launch of a book
  • Media campaign
  • Task

    Present stroke to the general public as an illness which doesn’t have to be fatal, and that there is life after stroke. 

  • Solution

    Create a book about stroke, its prevention, treatment and rehabilitation in a language that is understandable to everyone so that a greater number of stroke survivors and their carers can be informed on how to help themselves in the best possible way after being discharged from the hospital or the rehabilitation center. 

  • Result

    The Book „Stroke – A Guide through prevention, treatment and rehabilitation“ which is being sold in cooperation with the publishing house „Laguna“ throughout Serbia, written by doctors for stroke survivors. 

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