An awareness campaign about the first symptoms of stroke.
Inform the public about the first signs of stroke and what they need to do if it happens to them or their loved ones.
Organize a street event that is so noticeable that it will not only get the interest of the public but make them accept all the information they receive and communicate to everyone around them.
We organized a street event during which two promoters wore specially designed suits in shape of a brain at 6 of the busiest locations in town and talked to people about the prevention and the first symptoms of stroke. The event was an intro into a media campaign during which we organized a press conference and made a couple of dozen media appearances (print, web and TV).